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Learning how to raise capital for your business idea is often difficult for many otherwise very capable would be entrepreneurs. Raising finance, be it from a bank, a venture capital firm or a business angel, has a lot to do with being able to sell your business idea, and less about how good that idea actually is. The best business idea can get nowhere if you cannot convince your prospective investors of its potential as an investment and your ability as a business owner of making it a success. You should keep the following key points in mind when trying to raise capital for your new business idea.Prepare a business planWriting a business plan is often a lot of work and distracts you from doing what you want to do, which is running your business. But you won’t get any funding without a solid written business plan. Telling an investor or your bank contact that they should give you money because you had a great idea is just not going to cut it. A business plan will explain exactly what you plan on doing with that money, why you need it and real numbers proving your business idea potential. Among other things, you’ll need to be able to prove that you know your audience and the size of the market you plan on targeting, your marketing plans, your expected cashflow for the first few years and how will you deal with risks such as another competitor entering the market. If you are unsure about how to write a good business plan you can also hire a consultant to help you prepare it, but make sure you know exactly what’s in it, since the consultant won’t be with you when talking to the potential investors.Practice your pitchLooking for investment is like selling your business idea to somebody who knows a lot about what makes a good, profitable business. While a good business plan is the basis for your pitch, you will still need to deliver it the right way. It’s worth investigating your potential investors, and adapting your pitch to that information. For example, a bank is often conservative and would be more interested in you showcasing how your business idea is a safe bet and has a solid base, without extravagant expenses or high risk taking. However, an investor with an existing portfolio of cutting edge technological business may be more interested in listening to how your business is highly innovative and will use the money to create the next big thing online. Do not go into any meeting with your investors without researching all you can about them and their style, since they will have no doubt researched you to see if you, as a person and a businessman, are likely to succeed.Plan for threats and weaknessesRemember when at job interviews people asked you to name your weak points? Your investors are going to do exactly the same about your business idea. While it’s clear that you wouldn’t be asking for investment if you didn’t believe your business idea has a high potential for success, you should also be aware of what things could make it fail, and be able to plan for it. Do not say “Nothing can go wrong, I have everything covered” because at best you’ll get a reality check from the investors about the many things you had not considered, before politely being shown the door. Being secure of yourself is great, but realism is highly appreciated in business.Know your USPWhat makes your business idea unique, and so makes people choose you over anybody else to buy from? Your unique selling point, or USP, will be key to your marketing strategy since it’s the reason why people will buy from you. A generic business with no unique selling point is not likely to make venture investors interested, because if anybody can do it, it’s probably not going to be very profitable. Investors want a high return on investment, and that means that your business should grow and not just be good enough for you to make a living. On the other hand, a bank may be less demanding with your uniqueness, as long as you are using a proven business model on a niche that has room for new players, but a bank knows that they’ll get their payment through your loan interest so they are satisfied with you just breaking even and paying your loan.Show that you the right person to lead your businessThis is another challenging issue when trying to get finance, and a question that few investors will ask you directly so you need to show it by your actions and your sales pitch. Some people are great at having ideas, but are very bad at making those ideas into a real business and managing the day to day of said business. As a business owner, you’ll need many skills that aren’t directly related to your business core idea. Even if you are technically the best developer in the world, and the person who can best implement your idea, you may not be the right person to actually manage it and many investors will notice that unfavourably. Make sure you come across as a savvy businessperson, and not just a great inventor or a proficient salesman.

With every food we buy, whether processed or not, it is imperative to know what you are or what you’ll be eating – meaning the nutritional value that you get from your meal. Food or dining is not simply a form of entertainment or filling one’s stomach; it’s also about caring for your health and physique.For sure you have heard or read of Quinoa, the super food, many times already; or even if this is your first time. I’m sure you’re still excited and curious to know what it contains that people are branding it super food and mother of all grains. In this article, you’ll learn of not only the nutritional value in 1 serving of Quinoa (1 cup = 170 to 185 g), but also some of the real value (benefits) you get from Quinoa Nutritional Value based on a 2000 calorie diet.Quinoa Nutritional Value – Calories (185.5 kcal)Calorie is the main source of energy that you get from the food you eat. 6 calories is enough to sustain your skeletal muscles and bones and brain’s activities throughout the day! If you eat 1 serving of Quinoa in every meal of the day, you are already sustaining your body the energy it needs to function all day long.Quinoa Nutritional Value – Total Fat (4g)This makes Quinoa really interesting for weight losers. Of course, you cannot escape from taking in fats, forever. In fact you should not totally avoid them because they are needed for body maintenance – brain development in children, and growth support and energy. Fats are also for soft skin and shiny hair. Not to mention, fats are also needed by the body when producing hormones.Quinoa Nutritional Value – Cholesterol (0mg)Oh yes, you’re seeing it right. 1 cup of Quinoa does not contain cholesterol. Cholesterol is like fat in terms of health benefits. But don’t fret you already have the fats you need, you won’t need additional which will come from cholesterol.Quinoa Nutritional Value – Sodium (13mg)Nutritionists and doctors advise us to take 1500mg or less sodium a day. So hurray! You can eat 3 servings of Quinoa (1 for each meal) a day together with another one of your favorite dish, without consuming so much sodium (just make sure the other dishes you’re pairing Quinoa with contains 500mg of sodium each).Quinoa Nutritional Value – Carbohydrates (29g)Carbohydrates from Quinoa are good carbs. They are slow releasing, making your craving for junk foods lower. In a 2000 calorie diet, you should be taking in 250g of carbohydrates. In one cup of Quinoa, you are almost getting the right proportion of carbohydrates per calories your body needs. The level of carbohydrates is also ideal for diabetics in correcting the level of their blood sugars.Quinoa Nutritional Value – Protein (8g)Each day, you’ll need around 40-50g of protein. The good thing about protein from Quinoa is that it has a balanced composition of all the essential amino acids that are needed by the body to alleviate diseases and disorders. It is known to combat anxiety, control ADD in both the adultQuinoa Nutritional Value – Calcium (66mg)2500mg of calcium a day is safe, as per scientists and doctors. No one has overdosed in calcium yet, in fact, most of us are calcium deficient. But nonetheless, we don’t need this much calcium. Eight ounce glasses of milk per day, then you are already getting enough calcium. 1 ounce of milk contains about 35mg of calcium. This means you are already getting almost double the amount of calcium in an ounce of milk when you eat 1 cup of Quinoa. Hmm, talk about healthy!Quinoa Nutritional Value – Iron (3.93mg)Iron is the chief component of our red blood cells. It is necessary for producing hemoglobin. Hemoglobin is the one that carries oxygen throughout our body. The amount of iron that a pre-menopausal woman needs is 18mg. A post-menopausal woman needs 8mg, same with men; breastfeeding women need 1 more mg; pregnant women need a lot of iron (27mg)! If you eat Quinoa, you are already sure you have 1/6 or 1/3 the iron you need.Quinoa Nutritional Value – Vitamin E (1.2mg)Vitamin E is very abundant in grains and green leafy vegetables; and just a trivia, Quinoa is a quasi-grain. It is really a vegetable, just like spinach. We need at least 15mg of Vitamin E a day. Vitamin E protects us from harmful free radicals because it is an antioxidant. Quinoa already makes sure you get a dose of some Vitamin E already.Quinoa Nutritional Value – Zinc (2mg)Usually, zinc is found in meats, and not in grains. Imagine eating a grain that already provides you with zinc, that’s something rare. Zinc provides stronger immunity, helps heal wounds faster and promotes good eyesight when you age. The usual amount of zinc that a person needs is 15mg daily.Quinoa Nutritional Value – Fiber (2.51g)Ok, you already know Quinoa is not really a grain. But who cares? It contains fiber anyway. You need around 15-30 grams per day. Fiber is the nutrition that is helping our body increase bowel movement – making you burn those fats faster and easier. Another trivia is that fiber lowers women’s risk of developing breast cancer by a huge percent.