Online Learning Management Systems, Key Points for Effective Due Diligence and Return on Investment

OVERVIEW:

Online Learning Management alternatives will continue to evolve rapidly with greater options for new software, hosting and administrative services. Direct costs – typically software and hosting – have decreased with continued upgrades to navigation and user-interface, and now with added efficiencies of ‘cloud’ hosting. Indirect costs require careful review on multiple fronts, such as: a) An objective assessment of available/operational internal resource capacity to perform support, maintenance and administrative services or to engage with out-sourced vendor staff to support these services, and b) An accurate projection of LMS deployment scope. A company’s demand for online learning will rapidly increase and gain complexity over the next 2-3 years. Software and hosting options have almost unlimited capacity to meet demand. Services capacity is the bottleneck.

IN-SOURCED VS OUT-SOURCED LEARNING MANAGEMENT

The critical decision-point is whether to purchase LMS software and in-source the function or to contract with a LMS Services provider to out-source the function. Both options have multiple alternatives available in the market. A sample of key cost and risk elements are discussed in the following paragraphs.

In-Sourcing Learning Management Services:

The upsides to purchasing an LMS are increased control and customization of the online learning function. As online learning demand increases (internally and externally), the business case for LMS in-sourcing gains strength. However, a common misjudgment is underestimating the multi-faceted nature of support required to operate and administer an LMS – most of these elements are “soft costs” not budget line items:

  • Purchasing the software requires analysis but is the easiest part of the process. Good LMS software options can start at $12,000, plus upgrades every 12-18 months for half the purchase cost.
  • The Cost/Time to install the software and achieve operational effectiveness within the client IT environment requires combined IT and Training resources. LMS software installation can be complex, depending on Server Operating Systems and the degree of specialized capacity available within IT and the Training team. Installation raises a range of client server security issues depending on the target user audience – internal staff (working from network computers vs remote) or external constituents.
  • Time for the Training staff to learn how to administer the LMS: publish and upload courses, create curriculums and assign courses to curriculums, enroll/manage users, manage user gradebooks and activity reporting, etc.
  • Cost to acquire/build course content (SCORM complaint)
  • Time to establish course and LMS organization naming conventions and user groups, upload courses, design curriculums, transfer student records, etc. The setup of the user registration process and curriculum listing requires pre-planning prior to loading any content into the LMS.
  • Establish operational back-up – that is, people – within IT and Training who can respond when primary resources are unavailable, leave the company, etc. Every system needs 24/7 IT support and user help support to respond.

Out-Sourcing Learning Management Services:

The key upsides to Out-Sourcing LMS Services are lower internal capacity requirements [the converse of the costs/risks cited in the In-Sourcing discussion above] and the vendor’s responsibility to manage all software, hosting and administrative matters. For example, client server maintenance and downtime, software patches, upgrades and access security plus all functions relating to user course/curriculum access are managed. A hybrid out-sourcing alternative exists in which the course and curriculum functions are supported by client staff trained on the vendor system.

  • Understanding of the LMS vendor’s services cost structure. Many vendors will charge per-user-course-access fees. For example, in addition to upfront vendor licensing fees, the activity of 100 users per year accessing 20 courses and tests at $5 per access would equal $10,000 in “user fees.” Best to read the fine print.
  • Determine the degree of customization available – such as company logo on access pages, costs for reporting, timing of reporting, security protocols for UserID assignment (internal vs external staff), etc.
  • Time for Training staff to learn how to upload courses, assign courses, create curriculums, enroll/manage users, manage gradebook and reporting in the vendor system. Make sure the vendor has sufficient training and/or help desk resources.
  • Cost to acquire/build course content (SCORM complaint)
  • Time to establish course and LMS organization naming conventions and user groups, upload courses, design curriculums, transfer student records, etc.
  • Establish operational back-up – that is, people – within IT and Training who can respond when primary resources are unavailable, leave the company, etc.

Online Learning Management can be a significant asset to your business. Effective due diligence will enable you to accurately manage all cost and capacity elements while receiving and/or delivering expert Learning Management services.


keywordkeywordkeyword

CPA Advertising – A Better Choice For Low Budget Online Advertising

Just like any information medium, the internet cannot survive without the advertisers. Most websites and online services are fueled by advertisement. For business newbie’s, the internet is one of the most cost-efficient ways to reach a larger number of potential customers and to increase sales.Cost-per-action (CPA) advertising is an online marketing process where the advertiser only pays whenever an action that is indicated in their advertisement has been made like sign up a registration form or buys a product. For instance, a client is asked to sign up a form with their e-mail address and zip code, when they submit the form, the client will be paid by the advertiser.Unlike the traditional cost-per-click (CPC) model for marketing where an advertiser has to pay for every click or view of their advertisement without the assurance of getting a lead or if a product would be sold, CPA is a much better choice for low budget advertisers.CPA advertising is strictly a performance-based advertising. There is more assurance that the money that an advertiser pays for advertising will be converted into profit unlike assuming that a product will be sold by just seeing the advertisements.In CPA advertising, a return of investment is also assured especially for an up starting company or individual who is only starting to build a business. It is also an effective way of reaching out to a larger number of prospective customers without expanding the limits of a business’ resources.A CPA network takes charge of the CPA advertising. The network pays out affiliates in exchange for their traffic from the agreed fees from the advertisers for the cost-per-lead or cost-per-sale. Conversions-meaning conversion of advertisement to leads (visitor to a site that discloses personal information in order to be approached for a product to be sold) or sale of products-are dependent on the traffic while at the same time; the network is dependent on conversions. More conversions mean larger revenues for both the network and the advertiser.It is best to take note that an advertiser must make sure to provide a high quality product to produce high-conversion rate for the product or service being sold. In this way, a CPA network will immediately approve an advertiser’s application especially when one is new in the business.Because a company or businessman can save in this kind of advertising, more likely, they can save more for their online advertisement campaign and use their savings for other aspects in their campaign.Because this kind of advertisement is also being utilized by major branded corporations, it can also be used by companies as testing grounds for the effectiveness of their advertisement before launching into a major advertisement campaign.Whether an advertiser relies on CPA advertisement or not, the success of a high rate of sold products by advertisement does not rely on the mode of advertisement but on how the product is packaged for the consumers to buy the product. Keep on track and see if what’s best for a business’ advertising needs.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

Twitter Facebook Linkedin
US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.