US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

CPA Advertising – A Better Choice For Low Budget Online Advertising

Just like any information medium, the internet cannot survive without the advertisers. Most websites and online services are fueled by advertisement. For business newbie’s, the internet is one of the most cost-efficient ways to reach a larger number of potential customers and to increase sales.Cost-per-action (CPA) advertising is an online marketing process where the advertiser only pays whenever an action that is indicated in their advertisement has been made like sign up a registration form or buys a product. For instance, a client is asked to sign up a form with their e-mail address and zip code, when they submit the form, the client will be paid by the advertiser.Unlike the traditional cost-per-click (CPC) model for marketing where an advertiser has to pay for every click or view of their advertisement without the assurance of getting a lead or if a product would be sold, CPA is a much better choice for low budget advertisers.CPA advertising is strictly a performance-based advertising. There is more assurance that the money that an advertiser pays for advertising will be converted into profit unlike assuming that a product will be sold by just seeing the advertisements.In CPA advertising, a return of investment is also assured especially for an up starting company or individual who is only starting to build a business. It is also an effective way of reaching out to a larger number of prospective customers without expanding the limits of a business’ resources.A CPA network takes charge of the CPA advertising. The network pays out affiliates in exchange for their traffic from the agreed fees from the advertisers for the cost-per-lead or cost-per-sale. Conversions-meaning conversion of advertisement to leads (visitor to a site that discloses personal information in order to be approached for a product to be sold) or sale of products-are dependent on the traffic while at the same time; the network is dependent on conversions. More conversions mean larger revenues for both the network and the advertiser.It is best to take note that an advertiser must make sure to provide a high quality product to produce high-conversion rate for the product or service being sold. In this way, a CPA network will immediately approve an advertiser’s application especially when one is new in the business.Because a company or businessman can save in this kind of advertising, more likely, they can save more for their online advertisement campaign and use their savings for other aspects in their campaign.Because this kind of advertisement is also being utilized by major branded corporations, it can also be used by companies as testing grounds for the effectiveness of their advertisement before launching into a major advertisement campaign.Whether an advertiser relies on CPA advertisement or not, the success of a high rate of sold products by advertisement does not rely on the mode of advertisement but on how the product is packaged for the consumers to buy the product. Keep on track and see if what’s best for a business’ advertising needs.

HR Departments Should Use Online Business English Courses for Corporate Training

Why do I say that corporate Human Resource Departments should use online Business English courses for corporate training? An Online Business English teaching website using Skype or a virtual classroom can be useful for developing their employees and increasing their competitiveness. There are also some other very good reasons.One reason is that there is a trend towards using more online learning courses in the corporate world. There must be some good reasons for corporations to be doing this. These online courses can be more flexible in timing, number of attendees, etc. They can be more effective due to having one to one training or smaller groups (not as costly so no need to have large classes to reduce the cost per person). Thus, an online course will take less money out of the HR training budget, or it will allow more people to be trained with the same amount of money.Why online courses?They can be cost effective. There will be no needed airfare costs to bring in a trainer, or to send the students to the location, and also there will be no lodging and food costs. A classroom may not be needed for the students to access the internet. With a virtual classroom it is just like a classroom: there is a whiteboard that can be used by both the students and teacher, the teacher can show videos, the class can review word documents, excel files, and PowerPoint presentations. Many of the virtual classrooms can have students online at one time from five different locations, so there may be no need to have a physical classroom for the students to take the online course. As well, because of the lower cost, the course can be given to fewer students and still be cost effective. The money saved by using online courses can be used to give more courses to the employees.If the HR departments and corporations are doing online training courses then why not online Business English courses? As shown above, online courses can have significant cost savings for companies. These can be used to upgrade and improve the English of the non-native English speakers in your corporation that have to deal in English in the business world. The courses can be customized to suit the needs of the company and the students. With fewer students needed to make the courses cost effective they can be even more customized for the students.Why online Business English courses?They can improve international communications for sales and business people. Employees, especially sales people, will be better able to give presentations. Employee will be more comfortable in business situations. There will be fewer communication problems with clients and suppliers. These courses can be targeted to an individual’s problem areas.What courses can be taken?There are many business English courses that you can take. For example Business English Courses: English Job interviews, Business Correspondence, Presentations in English, Writing, Resume Writing, and Business English, Negotiation, Meetings, Telephoning, Socializing, and other similar courses. There are many online English and Business English courses, some which use Skype and others that use a virtual classroom providing lessons. A virtual classroom will have an on screen whiteboard on which both the student and teacher can write and draw, be able to show Word, Excel, and PowerPoint files, and be able to show YouTube videos during the class.What are the benefits to the company?The benefits to the company are many. Foreign companies can improve the English of local hires since most communication will probably be in English. Local companies can improve communications with foreign clients and suppliers. Your employees will be happier because they will be more comfortable talking with clients or suppliers in English. The clients and suppliers will be happier because there will be fewer problems caused by miscommunication. Online courses can be run with fewer students, so there will be a cost savings because the neither trainer nor the students need to be brought together.For headhunters and human resource recruiting companies their candidate will be more appealing to the client, and will be more marketable. They should do better in job interviews with the client and be more likely to be hired by a foreign or international company searching for local employees.In summary there are many benefits and savings from online Business English courses. Your employees will be more comfortable speaking English, there will be fewer communication problems, your sales presentations will go smoothly, and you will have lower training costs per employee. HR departments should use online Business English courses for all or part of their training needs if they are doing business internationally.